We thought we knew what the problem was, bad bookkeeping. But numbers tell a story—and after reviewing hundreds of financial statements, the real issue became clear: most business owners are riding by the seat of their pants.

They know they need a bookkeeper— but once the numbers are in, it’s like, now what? Reports are confusing, ratios feel like homework, and no one has time to decode it all while building a business on pure force of will.

That’s the real gap. Business owners need flawless books—but also modern, understandable reports. They need insights they can actually use, without an accounting degree or a CFO as a translator.

We didn’t want to rush—we took time to gather data and validate the idea. Fortunately, the bookkeeping industry is not rife with change.

So we spent a year refining, then building a platform that gives business owners what they actually need. Not just flawless bookkeeping but flawless bookkeeping + clear analytics.